The Design and build of the Alfa Romeo Guitar Part 1 - concepts

July 9, 2019

Back in 2014 we were approached by Alfa Romeo to design and build a custom electric guitar to celebrate the launch of the Mito and 4C to the UK market. Our challenge was to convey the brand and its heritage and take queues from their design ethic whilst also creating a working guitar. Here's how it happened:

 

The ideas board:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Design concepts: 

 

 

 

 

 

 

 

 

 

 

 

 

quick scribble

 

plan drawings: 

 CAD drawings and notes for pick ups parts: 

 Parts 2 - the wood working bit to come!

 

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